PRODUCTS

Beauty resides not only in the materials we use but in how we treat those who entrust us with their beauty aspirations. True beauty emerges when we make the right choices - this is our philosophy, our culture - the culture of complete beauty. Welcome to La Biosthetique.

We're on a mission to share the joy of healthy hair with every stylist and client, contributing to a more beautiful world. Welcome to the world of Joico.

milk_shake® is synonymous with professional salon hair care, offering an extensive range of high-quality products designed to enhance and preserve the natural beauty of your hair. Blending the goodness of milk and fruits, milk_shake® caters to the discerning needs of both consumers and salon professionals.